Can you manage your iOS app’s metadata in iTunes Connect? It’s trickier than you think.
Metadata are sections about your app: name, description and what’s new.
At first, managing metadata is easy: you update one text file and copy its contents into iTunes. But time goes by and your app grows. You support more markets and localize into more languages. You now have 10, 20, 30 files, often full of characters that you can’t even read. Updating them all like you used to becomes a hassle. Repeat this with a couple more apps, and it becomes a nightmare.
Every global app reaches a point when it takes too much time to update its description and what’s new sections manually. The more metadata you manage, the more time it takes.